2025 The Year Group Fitness and Mega Stars have the same OPPORTUNITY.

New Year’s Programming Manifesto: Igniting the Fire of Group Fitness in 2025

Over the past two years, we’ve witnessed a cultural revival that’s pulsating through generations both young and old. Thousands save up and eagerly queue for hours, not for a fleeting moment of entertainment, but for a shared, immersive experience. This isn’t just about the concerts of mega-popstars or the electric atmosphere at the venues of burgeoning artists. It’s about something profoundly connective and undeniably magnetic. This realization dawned on me at a Meghan Trainor concert, amidst a sea of dancing, singing, and exuberantly sweating fans: this is the modern-day essence of group fitness!

Why Group Fitness is Poised for a Resurgence

The scene at these concerts—packed rooms, booming music, and synchronized movement—mirrors a vibrant group fitness class. There’s an addictive energy when people move together, driven by the same beat and sharing the same space. Every generation, from Boomers to Gen Z, is craving this communal energy more than ever. It’s clear: Group Fitness is set to explode in popularity once again.

How We Can Harness This Phenomenon

Step #1: Great Music

Music is the heartbeat of any group fitness class. With platforms like Fit Radio, Yes! Music, Spotify, and iTunes, it’s never been easier to pull people into your fitness space with the right playlist.

Step #2: Simple, Inclusive Movement Patterns

Let’s get loud about this: people don’t judge a group exercise (GX) class by the complexity of the moves. What sticks is the feeling of unity—the collective energy when everyone moves together. Simple movements ensure that anyone, regardless of their fitness level, can join in and find joy in the motion.

Step #3: Creating a Welcoming Environment

The allure of a Taylor Swift or Beyoncé concert isn’t just the performance; it’s the atmosphere. Attendees are drawn by the promise of a community vibe and a sense of belonging. This is where we, as group fitness professionals, can excel. Our expertise lies in fostering environments where everyone feels seen and valued—from sparking conversations to recognizing every participant by name.

The Role of Fit Pro Programming

At Fit Pro, particularly with our new Ever FLEXED program aimed at athletically aging adults, we provide you with the blueprint, choreography, and playlists. This support allows you to focus on crafting that irresistible class atmosphere. Your members should feel that each session is curated with excellent music, thoughtful programming, and a welcoming community vibe—a place that feels like home.

The VIP list in your classes should always include the newcomers, ensuring that everyone, from first timers to regulars, feels like they belong.

Conclusion

As we step into the new year, let’s commit to transforming our group fitness classes into not just workouts, but memorable experiences that resonate with the vibrant energy of a live concert. This is more than fitness; it’s about creating moments of joy and community in every session. Let’s make 2025 the year we all truly move in unison, not just in our classes, but in our spirits.

Ideas? Need Education at your facility? Want help building your GX department?

tricia.murphy.madden@gmail.com @murphmadden